Fri, Mar 13 · 7:30 PM
7:30 PM – 8:30 PM
Marlow
Requires Music Badge or Platinum Badge or Innovation Badge or Film & TV Badge
From the Aer Lingus College Football Classic to the Ryder Cup and Rugby World Cup, Ireland uses sport to build global connections. This panel explores how sports tech—analytics, wearables, and blockchain—enhances performance and fan engagement while amplifying the impact of these diplomatic events. With the market projected at €59.3B by 2030, discover how tech and diplomacy together drive culture, innovation, and business growth.