Sat, Mar 14 · 3:00 AM
3:00 AM – 7:00 AM
Mohawk Indoor
Requires Music Badge or Platinum Badge or Innovation Badge or Film & TV Badge
Cheetos® takes over the Billboard House for one night, transforming Mohawk into a late night Flamin’ Hot®: Pickle Pop-Off (21+). Guests will have the opportunity to experience SXSW nightlife through the unexpected pairing of Cheetos® Flamin’ Hot® Dill Pickle with product sampling, flavor-inspired cocktails, reinvented arcade games, karaoke battles, and a high-energy dancefloor soundtracked by Loud Luxury’s signature mashups. https://live.billboard.com/cheetos