If AI Creates, What’s Left for Brands?

For more than a century, creative tools defined how people wrote, drew and expressed ideas. Today technology means creativity can happen without ever picking up a physical tool. Yet creating by hand still represents something distinctly human. So how do brands built around physical creativity stay culturally relevant as technology reshapes how we create and communicate? Page Perkinson (BIC) and Andy Daly (The Berry) unpack that dilemma. www.ukaeg.com